João Paulo Pacheco

CUPERTINO, California—July 27, 2010—Apple® today updated its all-in-one iMac® line, widely praised as the world's best desktop computers, with the latest Intel Core i3, Core i5 and Core i7 processors and powerful new graphics. Starting at $1,199, the new iMac line is the fastest ever with dual-core processor speeds up to 3.6 GHz, quad-core speeds up to 2.93 GHz and discrete graphics including the powerful ATI Radeon HD 5750. The new Magic Trackpad, with a smooth glass and aluminum design, gives iMac users the same intuitive Multi-Touch™ gestures that Mac® notebook customers have come to love and is available separately for $69. 

“We took the world’s best all-in-one and made it even better,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With the latest processors, high-performance graphics and signature aluminum and glass design, customers are going to love the latest iMac.”

Dual-core Intel Core i3 and Core i5, and quad-core Core i5 and Core i7 processors set a new benchmark for iMac performance. The processors feature an integrated memory controller to access the system memory directly, allowing the new iMac to take full advantage of its faster 1333 MHz memory. New discrete ATI Radeon HD processors deliver incredibly smooth, crisp graphics for the most demanding 3D games, creative software and technical applications. iMac displays feature IPS technology to deliver a brilliant image across a wide 178 degree viewing angle. The SD card slot on the iMac now supports the SDXC format to handle the latest high-capacity storage cards. Customers of the 27-inch iMac have the option to order a 256GB solid state drive (SSD) as a primary or secondary drive. The iMac SSD supports up to 215 MB/s data transfer rates for faster startup and application launch times.

Every iMac comes with Apple’s innovative Magic Mouse and customers can also order the new Magic Trackpad as an option. The Magic Trackpad brings the intuitive Multi-Touch gestures of Mac notebook trackpads to the desktop. With its glass surface, the wireless Magic Trackpad enables users to scroll smoothly up and down a page with inertial scrolling, pinch to zoom in and out, rotate an image with their fingertips and swipe three fingers to flip through a collection of web pages or photos. The Magic Trackpad can be configured to support single button or two button commands and supports tap-to-click as well as a physical click. 

Continuing Apple’s commitment to the environment, Apple’s desktop lineup is a leader in green design. The iMac meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status.* iMac features LED-backlit displays that are mercury-free and made with arsenic-free glass. iMac uses PVC-free components and cables, contains no brominated flame retardants, uses highly recyclable materials and features material-efficient system and packaging designs. A new Apple Battery Charger provides a convenient and environmentally friendly way to always have a fresh set of batteries for your Magic Trackpad, Magic Mouse and Wireless Keyboard. The Apple Battery Charger is available for $29 and comes with six long shelf life rechargeable batteries.

Every Mac also comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, with breakthrough ways to organize and manage your photos by who appears in them and where they were taken; iMovie® with powerful easy-to-use features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which offers a whole new way to help you learn to play piano and guitar.

Pricing & Availability
The new iMac line is shipping now and available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. 

The new 21.5-inch 3.06 GHz Intel Core i3 iMac, for a suggested retail price of $1,199 (US), includes:

• 21.5-inch 1920 x 1080 LED-backlit display;
• 3.06 GHz Intel Core i3 processor with 4MB shared L3 cache;
• 4GB 1333 MHz DDR3 SDRAM expandable to 16GB;
• ATI Radeon HD 4670 discrete graphics with 256MB GDDR3 SDRAM;
• 500GB Serial ATA hard drive running at 7200 rpm;
• slot-load 8x SuperDrive® with double-layer support (DVD±R DL/DVD±RW/CD-RW);
• Mini DisplayPort for audio and video output (adapters sold separately);
• AirPort Extreme® 802.11n wireless networking & Bluetooth 2.1+EDR;
• iSight® video camera;
• Gigabit Ethernet;
• four USB 2.0 ports;
• one SDXC SD card slot;
• one FireWire® 800 port;
• built-in stereo speakers and microphone; and
• Wireless Apple Keyboard, Magic Mouse.

Configure-to-order options include up to 8GB of RAM.

The new 21.5-inch 3.2 GHz Intel Core i3 iMac, for a suggested retail price of $1,499 (US), includes:

• 21.5-inch 1920 x 1080 LED-backlit display;
• 3.20 GHz Intel Core i3 processor with 4MB shared L3 cache;
• 4GB 1333 MHz DDR3 SDRAM expandable to 16GB;
• ATI Radeon HD 5670 discrete graphics with 512MB GDDR3;
• 1TB Serial ATA hard drive running at 7200 rpm;
• slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
• Mini DisplayPort for audio and video output (adapters sold separately);
• AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
• iSight video camera;
• Gigabit Ethernet;
• four USB 2.0 ports;
• one FireWire 800 port;
• one SDXC SD card slot;
• built-in stereo speakers and microphone; and
• Wireless Apple Keyboard, Magic Mouse.

Configure-to-order options include a faster 3.6 GHz Core i5 processor, 2TB hard drive and up to 8GB of RAM.

The new 27-inch 3.2 GHz Intel Core i3 iMac, for a suggested retail price of $1,699 (US), includes:

• 27-inch 2560 x 1440 LED-backlit display;
• 3.20 GHz Intel Core i3 processor with 4MB shared L3 cache;
• 4GB 1333 MHz DDR3 SDRAM expandable to 16GB;
• ATI Radeon HD 5670 discrete graphics with 512MB GDDR3;
• 1TB Serial ATA hard drive running at 7200 rpm;
• slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
• Mini DisplayPort for audio and video input and output (adapters sold separately);
• AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
• iSight video camera;
• Gigabit Ethernet;
• four USB 2.0 ports;
• one FireWire 800 port;
• one SDXC SD card slot;
• built-in stereo speakers and microphone; and
• Wireless Apple Keyboard, Magic Mouse.

Configure-to-order options include a 3.6 GHz Core i5 processor, 2TB hard drive, 256GB solid state drive (SSD) and up to 16GB of RAM.

The new 27-inch 2.8 GHz Quad-Core Intel Core i5 iMac, for a suggested retail price of $1,999 (US), includes:

• 27-inch 2560 x 1440 LED-backlit display;
• 2.8 GHz Quad-Core Intel Core i5 processor with 8MB shared L3 cache;
• 4GB 1333 MHz DDR3 SDRAM expandable to 16GB;
• ATI Radeon HD 5750 discrete graphics with 1GB GDDR5;
• 1TB Serial ATA hard drive running at 7200 rpm;
• slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
• Mini DisplayPort for audio and video input and output (adapters sold separately);
• AirPort Extreme 802.11n wireless networking & Bluetooth 2.1+EDR;
• iSight video camera;
• Gigabit Ethernet;
• four USB 2.0 ports;
• one FireWire 800 port;
• one SDXC SD card slot;
• built-in stereo speakers and microphone; and
• Wireless Apple Keyboard, Magic Mouse.

Configure-to-order options include a 2.93 GHz Quad-Core Intel Core i7 processor, a 2TB hard drive, 256GB solid state drive (SSD) and up to 16GB of RAM.

Additional accessories include: Magic Trackpad, Apple Battery Charger, wired Apple Mouse, wired Apple Keyboard, wired Apple Keyboard with numeric keypad, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, the AppleCare® Protection Plan; and pre-installed copies of iWork®, Logic® Express 9, Final Cut® Express 4 and Aperture® 3.

*EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

CUPERTINO, California—July 27, 2010—Apple® today unveiled a new Mac® Pro line with up to 12 processing cores and up to 50 percent greater performance than the previous generation.* Featuring the latest quad-core and 6-core Intel Xeon processors, all-new ATI graphics and the option for up to four 512GB solid state drives (SSD), the new Mac Pro continues to deliver amazing performance and expandability for the most demanding consumers and professionals.

“The new Mac Pro is the most powerful and configurable Mac we’ve ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With up to 12 cores, the new Mac Pro outperforms our previous top-of-the-line system by up to 50 percent, and with over a billion possible configurations, our customers can create exactly the system they want.”

At the heart of the new Mac Pro’s performance are next generation quad-core and 6-core Intel Xeon processors running at speeds up to 3.33 GHz. These multi-core processors use a single die design so each core can share up to 12MB L3 cache to improve efficiency while increasing processing speed. These systems feature an integrated memory controller for faster memory bandwidth and reduced memory latency; Turbo Boost to dynamically boost processor speeds up to 3.6 GHz; and Hyper-Threading to create up to 24 virtual cores. The Mac Pro now comes with the ATI Radeon HD 5770 graphics processor with 1GB of memory and customers can configure-to-order the even faster ATI Radeon HD 5870 with 1GB of memory.

For the first time, Mac Pro customers have the option to order a 512GB SSD for the ultimate in reliability and lightning fast performance. With the ability to install up to four SSD drives in the system's internal drive bays, the new Mac Pro can provide ultra high-speed disk bandwidth and random disk performance, two times faster than the average performance of a standard disk drive.** Mac Pro also now features two Mini DisplayPorts and one dual-link DVI port. The additional Mini DisplayPort output allows customers to connect two LED Cinema Displays without an additional graphics card or adapter and the dual-link DVI port supports legacy DVI-based displays up to a resolution of 2560 x 1600 pixels. 

Every Mac Pro comes with Apple’s innovative Magic Mouse and customers can also order Apple’s new Magic Trackpad as an option. The Magic Trackpad brings the intuitive Multi-Touch™ gestures of Mac notebook trackpads to the desktop. With its glass surface, the wireless Magic Trackpad allows users to scroll smoothly up and down a page with inertial scrolling, pinch to zoom in and out, rotate an image with their fingertips and swipe three fingers to flip through a collection of web pages or photos. The Magic Trackpad can be configured to support single button or two button commands and supports tap-to-click as well as a physical click. Magic Trackpad is available separately for $69. 

Continuing Apple’s commitment to the environment, Apple’s desktop lineup is a leader in green design. The Mac Pro meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status.*** The Mac Pro enclosure is made of highly recyclable aluminum and the interior is designed to be more material-efficient. The Mac Pro uses PVC-free internal cables and components and contains no brominated flame retardants. The new Apple Battery Charger provides a convenient and environmentally friendly way to always have a fresh set of batteries for your Magic Trackpad, Magic Mouse and Wireless Keyboard. The Apple Battery Charger is available as an option for $29 and comes with six long shelf life rechargeable batteries.

Every Mac also comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, with breakthrough ways to organize and manage your photos by who appears in them and where they were taken; iMovie® with powerful easy-to-use features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which offers a whole new way to help you learn to play piano and guitar.

Optional Apple professional applications include Aperture®, Final Cut® Express, Final Cut Studio®, Logic® Express and Logic Studio®.

Pricing & Availability
The new Mac Pro will be available in August through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers.

The new quad-core Mac Pro, with a suggested retail price of $2,499 (US), includes:

• one 2.8 GHz Quad-Core Intel Xeon W3530 processor with 8MB of fully-shared L3 cache;
• 3GB of 1066 MHz DDR3 ECC SDRAM memory, expandable up to 16GB;
• ATI Radeon HD 5770 with 1GB of GDDR5 memory;
• two Mini DisplayPorts and one DVI (dual-link) port (adapters sold separately);
• 1TB Serial ATA 3Gb/s hard drive running at 7200 rpm;
• 18x SuperDrive® with double-layer support (DVD±R DL/DVD±RW/CD-RW);
• four PCI Express 2.0 slots;
• five USB 2.0 ports and four FireWire® 800 ports;
• AirPort Extreme® 802.11n;
• Bluetooth 2.1+EDR; and
• Apple Keyboard with numerical keypad and Magic Mouse.

The new 8-core Mac Pro, with a suggested retail price of $3,499 (US), includes:

• two 2.4 GHz Quad-Core Intel Xeon E5620 processors with 12MB of fully-shared L3 cache per processor;
• 6GB of 1066 MHz DDR3 ECC SDRAM memory, expandable up to 32GB;
• ATI Radeon HD 5770 with 1GB of GDDR5 memory;
• two Mini DisplayPorts and one DVI (dual-link) port (adapters sold separately);
• 1TB Serial ATA 3Gb/s hard drive running at 7200 rpm;
• 18x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW);
• four PCI Express 2.0 slots;
• five USB 2.0 ports and four FireWire 800 ports;
• AirPort Extreme 802.11n;
• Bluetooth 2.1+EDR; and
• Apple Keyboard with numerical keypad and Magic Mouse.

Configure-to-order options include: 

• one 3.2 GHz Quad-Core Intel Xeon W3565 processor for the quad-core Mac Pro;
• one 3.33 GHz 6-core Intel Xeon W3680 processor for the quad-core Mac Pro;
• two 2.66 GHz 6-core Intel Xeon X5650 processors (12-cores) for the 8-core Mac Pro;
• two 2.93 GHz 6-core Intel Xeon X5670 processors (12-cores) for the 8-core Mac Pro;
• two ATI Radeon HD 5770 cards with 1GB of GDDR5 memory;
• one ATI Radeon HD 5870 card with 1GB of GDDR5 memory;
• up to 16GB of DDR3 ECC SDRAM memory for the quad-core Mac Pro;
• up to 32GB of DDR3 ECC SDRAM memory for the 8-core Mac Pro;
• up to four 512GB solid state drives (SSD); or
• up to four 1TB or 2TB Serial ATA hard drives running at 7200 rpm;
• Mac Pro RAID card;
• dual-channel or quad-channel 4Gb Fibre Channel card; and
• up to two 18x SuperDrives with double-layer support.

Accessories include: Magic Trackpad, Apple Battery Charger, wired Apple Mouse, wireless Apple Keyboard, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, the AppleCare® Protection Plan; and pre-installed copies of Mac OS X Snow Leopard Server; iWork®, Logic Express 9, Final Cut Express 4 and Aperture 3. Complete options and accessories are available at www.apple.com/macpro.

*Testing conducted by Apple in July 2010 using preproduction Mac Pro 12-core 2.93 GHz units and shipping Mac Pro 8-core 2.93 GHz units, all configured with 6GB of RAM. Based on render performance of Maxwell Render 2.0.3 using Benchwell's sculpture.mxs. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Pro.

**Testing conducted by Apple in July 2010 using preproduction Mac Pro 12-core 2.93 GHz units configured with 6GB of RAM, 1TB 7200-rpm hard disk drive and 512GB solid-state drive. Testing conducted using Iometer 2006.07.27 with a 30-second ramp-up, 5-minute run duration, 128KB request size, 8 outstanding IOs, and 150GB test file. Average rotational media performance calculated by creating the test file on the outer, middle and inner sectors of the drive and averaging the results from all three measurements. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Pro.

***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.nett.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

CUPERTINO, California—July 27, 2010—Apple® today unveiled a new 27-inch LED Cinema Display with stunning 2560 x 1440 resolution and 60 percent more screen real estate than the 24-inch LED Cinema Display. Featuring a built-in iSight® video camera, microphone and speakers, powered USB 2.0 hub, and universal MagSafe® connector, the new LED Cinema Display is an ideal companion for the MacBook® family or a Mac® desktop, and is available for $999.

“With built-in MagSafe charging, iSight camera, speakers, and USB ports, the LED Cinema Display is ideal for MacBook and MacBook Pro users,”said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With its massive 2560 x 1440 resolution, the new 27-inch LED Cinema Display is a perfect fit with our powerful new Mac Pro, and it gives iMac users an easy way to double their screen real estate.”

The new, larger 27-inch LED Cinema Display features a beautiful 16:9 edge-to-edge glass display on an aluminum stand with an adjustable hinge that makes tilting the display almost effortless. The LED Cinema Display has vivid colors and exceptionally high contrast and uses a premium display technology called in-plane switching (IPS) to provide a brilliant image across an ultra wide 178 degree viewing angle.

Designed as a companion for any Mac notebook or desktop, the 27-inch display includes a built-in iSight video camera for video conferencing, an integrated MagSafe charger to keep Mac notebooks charged, built-in Mini DisplayPort connectivity for video and audio input and a powered three-port USB 2.0 hub so customers can charge their iPhone® or iPod® even when they take their MacBook with them. 

The new LED Cinema Display now includes a new ambient light sensor which automatically adjusts the display brightness based on external lighting conditions and uses only as much energy as necessary to provide an optimum viewing experience. Made with mercury-free LED technology, arsenic-free glass and highly recyclable materials, the LED Cinema Display meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status.* The new display contains no brominated flame retardants and all cables and components are PVC-free.

Pricing & Availability
The new LED Cinema Display will be available in September through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $999 (US). The LED Cinema Display requires a Mac with Mini DisplayPort.

*EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.